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The Inspiration

Dr. Todd Frisch, a leader in restorative medicine and author of WTF? Why the Face, discovered EmotionTrac founded by Aaron Itzkowitz. Without ever meeting Aaron, Dr. Frisch analyzed his photo, sent him the results, and included a copy of his book. Impressed, Aaron called to ask how Dr. Frisch knew so much about him. Dr. Frisch simply said, “I read your face.” 

Aaron introduced Dr. Frisch to Douglas Benoit, a seasoned entrepreneur and military veteran. Doug immediately recognized the possibility of assessing PTSD risk in the military. In March 2022, Dr. Todd and Linda Frisch, Doug and Samantha Benoit, and Aaron Itzkowitz, formed a partnership under FacialDX, Inc. with a mission to bring proactive, face-based health analysis and insights through an AI technology-driven solution to help change lives worldwide.

Copyright © 2025 FacialDx, Inc. - All Rights Reserved.  Contact: info@FacialDx.com
Disclaimer: This evaluation is not a medical diagnosis and should not be used as a substitute for the treatment of any medical condition.  

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